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The painting is done by the Warlis indigenous tribe of the Gujarat-Maharashtra border inhabiting the North Sahyadri Range. Traditionally painted on hut walls, it has a red ochre base and white paint all made of easily available organic materials. These paintings were often created for auspicious occasions like weddings and harvests. Now, they are commercialised worldwide on clothing and canvas. Recognizing its unique cultural significance, Warli art has been given a Geographical Indicator (GI) tag.
A Geographical Indication (GI) tag is a sign used on products that have a specific geographical origin and possess qualities, reputation, or characteristics that are essentially attributable to that place of origin. This tag helps in identifying and promoting products that have a particular connection to a specific region or location, ensuring that only products originating from that region can use the designated name.
Warli painting is a traditional Indian folk art form practiced by Warli tribe in the Maharashtra region.
The commonly depicted themes in Warli paintings are nature, daily life, rituals, festivals and spiritual symbols.
The notable Warli artists include Jivya Soma Mashe, Hema Jnagid, Sita Jangid and Bhaskar Kulkarni
It dates back to around the 10th Century BC and is popular worldwide today. Warli paintings are a celebration of nature and tribal life. They depict scenes of farming, fishing, hunting, dancing, and festivals using just basic geometric shapes like circles, triangles, and squares.
Warli painting tradition dates back to 2500 to 3000 BC. It can also be spotted at the Bhimbetka caves in Madhya Pradesh which have one of the earliest traces of human life in India. The Warli tribe’s tremendous respect for nature and wildlife is reflected in the painting. This painting is done on clay huts are and walls. The painting style was made popular by artist Jivya Soma Mashe who started painting it for artistic/ commercial purposes which was different from its usual ritualistic use only. For his contributions, Jivya also received the Padma Shri. vanti Sandeep Kulkarni is also a famous warli painter.
The popularity of Warli art has led to its evolution. It is not being painted on red coloured cloth. Majority of the artists now dabble with watercolours and handmade paper or canvas cloth. However since the primary technique of simplistic drawing remains the same, the essence is still there. This has created new source of income for the community and also boosted its popularity world wide.
Warli art has been well preserved and has been passed on from many generations. Its simple narrations of traditional stories or nature have now started incorporating modern motifs of bicycles, cars, buildings, computers, aeroplanes and trains. The art has received immense platform bother nationally and internationally because of its simplicity in shape and colour and minimal supplies requirement. However, the art product is complex and beautiful, despite such minimalistic inputs just by using simple lines, triangles, squares, circles and dots. It has also been commercialised bringing fresh revenue streams for the tribal community. With GI tag recognition, rights and authenticity of the product will be protected leading to improved commercialisation.
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